If you’ve ever wondered how memes fit into a serious B2B social strategy, or if they even should, this episode is your crash course. Joining us is Ilan Fisher, Digital Content & Global Media Manager at Team8 and one of B2B Social’s Rising 30 Stars for 2025. With a background that spans politics, tech, and startup growth, Ilan has a unique perspective on blending culture with content.

From spotting trends before they hit the mainstream to deciding if a meme aligns with your brand’s goals and risk tolerance, Ilan shares the exact tactics he uses to keep content fresh and relevant. He walks us through his four go-to sources for early meme discovery (spoiler: LinkedIn isn’t one of them), explains how to “wink” at trends without going all-in, and reveals the golden rule for knowing when you’ve missed the moment.

We also get into the art of securing leadership buy-in for edgier content, the nuances of tailoring humor across platforms, and why sometimes posting a meme three months late is actually genius. Whether you’re just dipping your toes into meme marketing or already have a folder full of saved templates, this episode will have you rethinking your content calendar, and maybe even your approval workflows.

Hot Topics:

• The four best places to spot trending memes early

• How to decide if a meme is worth the risk for your brand

• The “three-day rule” for posting memes (and when to break it)

• Tips for getting leadership on board with bold, cultural content