Self-destruct mode: How Subaru lost the plot
Update: 2025-04-23
Description
Subaru used to be a great company in Australia, but unfortunately they've been sowing the seeds of their own downfall for well over a decade now ... and the harvest is imminent.
Increasing Toyota ownership of the company means more Toyota beancounters running the show, sucking the passion from the brand and removing - essentially - all the exciting variants from the range, especially in Australia.
Here I use one owner's interaction with them to illustrate this point, and lay out the broader reasons why this once great brand is over the hill.
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