DiscoverThe Portfolio Life with Jeff GoinsSell Them What They Want, Give Them What They Need
Sell Them What They Want, Give Them What They Need

Sell Them What They Want, Give Them What They Need

Update: 2020-10-12
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Before you figure out what you want to sell, you need to first figure out what people are willing to pay for. Your job is to create something unique, something that at first meets a felt need of a person but then, in some way, goes beyond what they thought they wanted.

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Sell Them What They Want, Give Them What They Need

Sell Them What They Want, Give Them What They Need