Selling phones out of a van to IPO with Brett Beveridge, Founder and CEO of T-ROC
Update: 2025-05-23
Description
Brett Beveridge, Founder & CEO of T-ROC, joins the show to share his journey from bouncer and bartender to building one of the largest retail operators in the U.S.
We dive into:
- How he started selling cell phones out of a van and took Let's Talk Cellular public before selling to Nextel
- What’s fueled his 20+ year run building T-ROC
- His take on when to expand product lines — and when to stay focused
- How to think about funding: bootstrapping vs. venture capital
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