Selling the invisible: How to market services, not products (Harry Beckwith)
Update: 2025-11-14
Description
Marketing a car or a toaster is easy; the customer can see it, touch it, and test it. But how do you sell a consulting package, a software subscription, or your own expertise? In the modern economy, most of us aren't selling things; we are selling the invisible.In today's 5-minute briefing on Harry Beckwith's classic guide, "Selling the Invisible," we explore the fundamental difference between service marketing and product marketing.
Discover why you aren't selling a deliverable, but a relationship, and how to make the invisible feel real.
Become a supporter of this podcast: https://www.spreaker.com/podcast/momentum-your-daily-edge-in-leadership--6706012/support.
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Discover why you aren't selling a deliverable, but a relationship, and how to make the invisible feel real.
Become a supporter of this podcast: https://www.spreaker.com/podcast/momentum-your-daily-edge-in-leadership--6706012/support.
Enjoyed this 5-minute briefing?
The full, 20-minute deep dive on this book is waiting for you in our premium feed.
Unlock the masterclass to get every key lesson, framework, and actionable insight.🚀
Subscribe to Momentum Premium here!
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