Seminars That Convert: From Attendee to Client
Update: 2025-07-29
Description
From strategically seating higher-net-worth prospects to handwritten name tags and post-event emails, Michael shares the details of a well-choreographed system that drives results.
You’ll hear locker-room level honesty, some laughs, and a no-fluff breakdown of what works (and what doesn’t) when it comes to turning a seminar into real business.
🔑 Takeaways:
1. Seminar Seating Strategy Matters
Michael seats higher-net-worth attendees closer to the front for more interaction—creating stronger engagement and higher conversion.
2. Immediate Appointment Booking Is Key
Attendees don’t leave without an appointment—and they get a physical appointment card and a same-day thank-you email to seal the deal.
3. Add a Personal Touch, Literally
Hugs, handshakes, and name-tag-driven interaction aren't gimmicks—they’re intentional parts of Michael’s “treat them like family” experience that builds trust fast.
You’ll hear locker-room level honesty, some laughs, and a no-fluff breakdown of what works (and what doesn’t) when it comes to turning a seminar into real business.
🔑 Takeaways:
1. Seminar Seating Strategy Matters
Michael seats higher-net-worth attendees closer to the front for more interaction—creating stronger engagement and higher conversion.
2. Immediate Appointment Booking Is Key
Attendees don’t leave without an appointment—and they get a physical appointment card and a same-day thank-you email to seal the deal.
3. Add a Personal Touch, Literally
Hugs, handshakes, and name-tag-driven interaction aren't gimmicks—they’re intentional parts of Michael’s “treat them like family” experience that builds trust fast.
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