What does it take to be truly remarkable? Join us for an inspiring conversation with two visionary leaders, Seth Godin and Simon Sinek, as they unravel the secrets behind standing out in today's noisy world. Learn how principles of empathy and creating impactful content can transform your personal and professional life. Seth, known for his groundbreaking works like "Purple Cow" and "This Is Marketing," and Simon, famous for "Start With Why," offer invaluable insights into innovation and leadership that have shaped their storied careers. 

Explore the journey of becoming remarkable with real-life experiences that underscore the importance of service and impactful messaging. Simon Sinek shares his transformative moments, illustrating how personal and professional adversities have shaped his mission and led him to discover his "why." Seth Godin emphasizes the significance of making an impact on others' lives by creating something worth talking about. 

This episode is a testament to how life's greatest challenges can serve as catalysts for profound growth and remarkable success.

Key Highlights:

- Becoming remarkable in today's world.

- Simon shares how he lost his passion for his marketing consultancy and found a new path through pain and difficulty.

- Seth discusses his journey of experimentation and adaptation in his personal and professional life.

- The worst thing is not having an idea stolen, but not having any ideas at all.

- Simon shares his approach to writing books and creating content, focusing on moving forward and not dwelling on past work.

- The role of "why" as a foundation for building a house, guiding renovations and changes.

- The importance of giving back and serving others in business.

- The value of optimism and different perspectives in leadership.

About our Guests:

Simon Sinek is an unshakeable optimist. He believes in a bright future and our ability to build it together.

Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are, and end the day fulfilled by the work they do.

A trained ethnographer, Simon is fascinated by the people and organizations that make the greatest and longest-lasting impact. Over the years, he has discovered some remarkable patterns about how they think, act, and communicate, and also the environments in which people operate at their natural best.

Simon may be best known for his TED Talk on the concept of WHY, which has been viewed over 60 million times, and his video on millennials in the workplace—which reached 80 million views in its first week and has gone on to be seen hundreds of millions of times.

He continues to share inspiration through his bestselling books, including global bestseller Start with WHY and New York Times bestsellers Leaders Eat Last and The Infinite Game, as well as his podcast, A Bit of Optimism. In addition, Simon is the founder of The Optimism Company, a leadership learning and development company, and he publishes other inspiring thinkers and doers through his publishing partnership with Penguin Random House called Optimism Press.

His unconventional and innovative views on business and leadership have attracted international attention, and he has met with a broad array of leaders and organizations in nearly every industry. He frequently works with different branches of the US Armed Forces and agencies of the US government, and is an adjunct staff member with the RAND Corporation—one of the most highly regarded think tanks in the world.

Simon is also active in the arts and with not-for-profit work, or what he likes to call the for-impact sector. In 2021, he founded The Curve: a diverse group of forward-thinking chiefs and sheriffs committed to reform modern policing from the inside-out. Their purpose is to build a profession dedicated to protecting the vulnerable from harm while advancing a vision of a world in which all people feel justice is administered with dignity, equity, and fairness.

Seth Godin

"For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.

I’ve spent most of my professional life as a writer. I’ve published 20 bestselling books. Translated into nearly 40 languages. These books are a great way to go deep into a concept, and I think many of them stand the test of time.

Along the way, I’ve found countless detours, interesting projects designed to inspire and entertain you as you continue to do your work.

My latest book is THE SONG OF SIGNIFICANCE. The one before that is THE PRACTICE. And the one before that is THIS IS MARKETING, all three were bestsellers.

I am the founding editor of the all-volunteer CARBON ALMANAC. It’s the most important project of my career.

Check out Your Turn. It’s illustrated and shareable and provocative. I designed it and self-published it, and I hope you’ll invest a few minutes to see what you’ve been missing.

In 2015, I created the altMBA. It’s a life-changing 30-day workshop and it’s entirely possible it will change your life. It’s now part of Akimbo, which is now an independently owned entity, a B corp, creating new ways to learn.

More than 60,000 people have taken my online courses, including The Marketing Seminar and several on Udemy.

I’m in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame and, just recently, the plain old no-modifier Marketing Hall of Fame. Which is pretty cool.

You can read my free ebooks on the placebo effect and education. And there are five TED talks. I pioneered ethical online direct marketing, now a $30bn a year industry."

Picture Credit of Seth Godin: Brian Bloom

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