In this special episode, Scott Perry sits down with Seth Godin to explore the ideas that shaped Scott’s new book, The Coaching Business Prescription. The conversation goes deep into Seth’s signature concepts—“First 10,” the smallest viable audience, choosing your customers on purpose, and why generous, specific work outperforms chasing scale every time.

They also dig into resistance, fear, purpose, affiliation, and what it actually means to do work that matters. If you’re a coach, freelancer, or solopreneur trying to build a meaningful, profitable practice without playing the guru game, this one’s worth your full attention.

You’ll hear:• Why “First 10” is the antidote to chasing mass attention• How specificity beats scale in modern coaching and freelancing• Why choosing your audience is choosing your future• How generosity changes your work and your results• The real lever you control: perception and action• Purpose as practice—not destiny• How to build affiliation, peer circles, and rooms worth being in

A reflective, challenging, and deeply practical conversation with one of the most influential thinkers in modern creative work.

Go Further

* CLICK HERE to Learn How to Achieve Greater Business Success WITHOUT Digital Marketing BS.

* CLICK HERE to Grab Your FREE Business Priority & Success Plan Audit.

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