Seven Seconds to Win: Inside P&G’s Shelf Strategy
Update: 2025-10-10
Description
This week's episode looks at how P&G is redefining brand relevance with a focus on the critical seven seconds at the shelf. Amazon is reshaping the grocery category with its expansive new private label, Amazon Grocery, targeting affordability without sacrificing quality. Meanwhile, Constellation Brands is responding to falling beer consumption with a sharp focus on price pack architecture and logistics optimization.
FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management
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