Why Nestlé’s RGM Strategy Hit a Wall
Description
Nestlé is shedding 16,000 jobs to pivot from a pricing-led growth strategy to a data-driven, mix-optimized revenue model—abandoning brute-force RGM in favor of AI-powered capabilities and premium portfolio management. This transformation reflects a broader FMCG trend toward intelligent, leaner growth engines. Meanwhile, L’Oréal has acquired Kering’s beauty division, including the luxury fragrance brand Creed, in a €4 billion deal. Kering, facing mounting debt and Gucci underperformance, exits beauty to refocus on core fashion assets.
For a full comparison of Nestlé, Unilever, Danone, and Mondelez’s RGM strategies and capabilities, visit: www.accuris.com/blog
FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management
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