I’m missing the freak-out gene. It’s hard to rattle me. -Shannon Mulaire



This week’s episode features the fascinating story of award-winning TV journalist Shannon Mulaire. She parlayed decades of experience in front of and behind cameras into the role of Director of PR and Media Relations at female-owned Nickerson, www.nickersoncos.com, a full-service branding, marketing, PR, and communications agency with offices in Boston and Miami. Born and raised in Stamford, Connecticut, Shannon started playing soccer at only 5, and was a self-described “scrappy tomboy who was toughened up by her two older brothers.” A determined student and athlete, Shannon attended the prestigious Philips Exeter Academy at only 13, followed by Wellesley College and Emerson College where she earned her Masters in Journalism. Her career path began with an off-camera job in Fort Myers, Florida, where Shannon managed to sneak herself into a weekend show without permission. This bold move was followed by an on-camera stint at a heritage news station in Tampa. She finally landed in Boston thanks to being given an opportunity to shine by fellow Emerson graduate and mentor Maria Stephanos. Says Shannon: “Every step of the way, I have been lifted up by other women. “ In this interview, Shannon brings the listener into the not-so-glamourous world of television news where 2 AM wake-up calls are a way of life. After spending a few years doing morning news at Fox 25, Shannon found herself at a crossroads and decided to make the kind of change that enabled her to be a more present mother to her three young children while still using her vast communications skillset. When asked about her work ethic, Shannon says: “Soccer raised me because it taught me life skills. I work hard, and I believe that if you don’t like something, change it. If you can’t change it, change your attitude. You can’t control what other people are going to do, but you can control how you are going to react to it.” For 24 minutes of wisdom you can use, just hit that download button. #media #news #PR #television #thestorybehindhersuccess