Shaping research for industrial innovation
Update: 2010-03-01
Description
Traditionally manufacturing research has tended to focus on individual elements of the industrial value chain such as production technology or operations research. Professor Mike Gregory, Head of Cambridge University Institute for Manufacturing, argues that the modern integrated definition of manufacturing, which includes the whole value chain from marketing to service, requires a more integrated approach to research. Thinking about innovation and manufacturing in the broader sense can reveal the potential of manufacturing to enhance economic performance. Finally Professor Gregory demonstrate the importance of understanding the dynamics of emerging industries so that the UK's strengths in innovation can be more rapidly and fully exploited.
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