How to Build Wealth, Increase Your Income & Make Money Online

In this episode, we talk about building wealth, growing a profitable online business, and creating financial freedom on your own terms — even without a high income.

Reni Odetoyinbo is a finance educator, content creator, and entrepreneur who bought her first property at 23 and has earned over $500K from her content business. She shares the money moves, business models, and mindset shifts that helped her do it.

We also explore:

• Building wealth on a low income

• Personal finance and saving strategies

• Turning content into a business

• The role of personal branding (even if you’re not a creator)

• Making money online and choosing aligned income paths

• Why “safe” money habits might be keeping you stuck

• Increasing your income and building wealth intentionally

🎙️ About Wealth on Your TermsWealth on Your Terms is a podcast about building wealth, freedom, and impact in ways that actually work for your life. Through unfiltered conversations with builders, unconventional thinkers, and investors, we break down the real playbooks behind modern wealth-building and freedom-living. Hosted by Tobi Adekeye.

📧 For partnerships and business inquiries: tobimgt@gmail.com

📲 Follow us on Instagram: https://www.instagram.com/wealthonyourtermshub/

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🔗 Listen on Your Favorite Platform

YouTube: Youtube.com/@tobiderin

Spotify: https://open.spotify.com/show/1XfWOhFXOVgqurc3ubL6Ed?si=120a11990ec140c9

Apple Podcasts: https://podcasts.apple.com/ca/podcast/wealth-on-your-terms/id1826415199

Watch more episodes: https://www.youtube.com/playlist?list=PLiXreb5FVE9xxyOQ119CArRdWpRJf31vw

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🏡For real estate inquires, I'm Tobi Adekeye, Realtor®. I'm licencsed under On The Block Realty, Brokerage – Vaughan, Ontario- Book a call: https://calendly.com/tobiadekeye01/tobi-adekeye-real-estate-discovery-call?month=2025-07&fbclid=PAZXh0bgNhZW0CMTEAAae78aNVlFj9ctqVCTHfwu4bLfxTbSIOzAdCvFEOO-0deyxstAQj47f8Mn83jA_aem_x3KfybQQmrsC30wc7wpgBg- Follow our real estate page: https://www.instagram.com/tobi.realestate/

📌 Timestamps

00:00 – Intro

2:15 – Money Is a Tool: The Power of Early Exposure to Business & Wealth

5:21 – Stop Avoiding Failure. It Might Be Holding You Back.

8:01 – This allowed her buy a Property at 23 — Even on a Low Income

12:02 – Working Around Wealth Shifted Her Mindset on What’s Financially Possible

13:13 – The Mindset Shift That Can Change Your Financial Trajectory

16:20 – The $60K Brand Deal That Shifted Her Perspective

19:49 – Behind the Business: Turning Content Into a Real Company

23:43 – Her Business Model

29:34 – Navigating an Unconventional Path & Finding Mentors Along the Way

33:54 – Why Productizing Your Knowledge Isn’t a Scam

35:50 – Why Everyone Needs a Personal Brand

41:43 – Her Wealth-Building Strategy

46:14 – The Drawbacks of Being the Face of the Brand

47:04 – The Unglamorous Side of Content Entrepreneurship

49:45 – 3 Strategies to Increase Your Income & Build Wealth

59:34 – This “Safe” Money Habit Might Be Keeping You Broke

1:01:23 – Should I keep Investing in a Partner’s Failing Business?

1:06:48 – Where to Find Reni & Outro

📲 Connect With Reni

Instagram: ⁠https://www.instagram.com/xoreni/⁠

YouTube: ⁠https://www.youtube.com/c/xoreni⁠

✨ Connect with me, Tobi

Instagram: ⁠https://www.instagram.com/tobi.derin/⁠

TikTok: ⁠https://www.tiktok.com/@tobiderin⁠

LinkedIn: ⁠https://www.linkedin.com/in/tobiadekeye/⁠

Newsletter: ⁠https://tobiderin.substack.com⁠

📧Business inquiries: ⁠tobimgt@gmail.com⁠

#wealthonyourterms

Disclaimer: The information shared in this episode is for educational and informational purposes only and does not constitute financial or legal advice. Please do your own research or consult with a licensed professional before making any investment or financial decisions.