Shift Happens - Episode 12: AI, Security & Scale: Why Distribution Is Cisco’s Secret Weapon
Update: 2025-09-09
Description
Ready to rethink everything you thought you knew about distribution? 🤔📦 it's AI, security, scale, and the secret sauce behind partner success.
In this episode, Jeff Edwards sits down with John Brookbank, VP of Partner Sales for Americas Distribution at Cisco, to talk career curveballs ⚾, the evolution of Cisco 360 🔄, and why distribution might just be the OG "large language model" for partners.
👊 From landscaping to leading, from Avaya to Cisco, John's journey is packed with insights, leadership lessons, and one very real superpower: aligning people to execute big visions.
💡 Listen in for:
• The biggest myths about distribution (and the truth behind them)
• How AI + security open massive opportunities for partners
• Why execution is everything ("a vision without execution is a hallucination")
👉 Grab your coffee ☕, hit play ▶️, and let's make shift happen!
In this episode, Jeff Edwards sits down with John Brookbank, VP of Partner Sales for Americas Distribution at Cisco, to talk career curveballs ⚾, the evolution of Cisco 360 🔄, and why distribution might just be the OG "large language model" for partners.
👊 From landscaping to leading, from Avaya to Cisco, John's journey is packed with insights, leadership lessons, and one very real superpower: aligning people to execute big visions.
💡 Listen in for:
• The biggest myths about distribution (and the truth behind them)
• How AI + security open massive opportunities for partners
• Why execution is everything ("a vision without execution is a hallucination")
👉 Grab your coffee ☕, hit play ▶️, and let's make shift happen!
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