Jeffrey Rubin is President of Testrite, a manufacturer of visual display products located in Hackensack, New Jersey. 

After decades of wishful thinking about bringing powder coating in-house, in 2025, Jeffrey and his father, Larry, the CEO of Testrite, are finally up and running with their own powder coating line, following years of outsourcing the work to an external shop.

Testrite integrates graphics into visual merchandising, communication, and presentation environments, utilizing those graphics to capture attention and convey messages tastefully and effectively.

Their customers include some of the world's top retailers and brands. They collaborate with these companies’ visual merchandise and store planning departments, as well as associated digital printers, marketing, logistics, and installation companies, to deliver messages to stores that customers will see and, hopefully, respond to.

Visit www.Testrite.com, www.TestriteOEM.com and www.TestriteAluminum.com.