DiscoverThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online MarketingShould You Try Microsoft Ads? (Episode 486)
Should You Try Microsoft Ads? (Episode 486)

Should You Try Microsoft Ads? (Episode 486)

Update: 2025-11-03
Share

Description

This week Chris Schaeffer answers a question about how to structure your Google Ads campaigns. And Joey Bidner jumps in to discuss the role of Microsoft Ads for advertisers looking to diversify their PPC traffic.

Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Joey Bidner - https://joeybidner.com

Submit a Question - https://www.paidsearchpodcast.com

Comments 
In Channel
Answering PPC Questions from Subscribers (Episode 489)

Answering PPC Questions from Subscribers (Episode 489)

2025-11-2434:07

PPC Basics - How to Pick The Best Keywords (Episode 488)

PPC Basics - How to Pick The Best Keywords (Episode 488)

2025-11-1732:13

PPC Basics - Building Your First Campaign (Episode 487)

PPC Basics - Building Your First Campaign (Episode 487)

2025-11-1032:25

Should You Try Microsoft Ads? (Episode 486)

Should You Try Microsoft Ads? (Episode 486)

2025-11-0328:33

PPC Basics: How to Get Phone Calls (Episode 485)

PPC Basics: How to Get Phone Calls (Episode 485)

2025-10-2729:13

Huge Q&A: 5 Questions + SPECIAL BONUS! (Episode 484)

Huge Q&A: 5 Questions + SPECIAL BONUS! (Episode 484)

2025-10-2048:00

PPC Basics: How to Improve Quality Score (Episode 483)

PPC Basics: How to Improve Quality Score (Episode 483)

2025-10-1334:52

PPC Basics: How To Manage a Search Campaign (Episode 482)

PPC Basics: How To Manage a Search Campaign (Episode 482)

2025-10-0630:08

A Warning to 10+ Year Old Accounts (Episode 481)

A Warning to 10+ Year Old Accounts (Episode 481)

2025-09-2935:48

Huge Q&A About Google Ads (Episode 480)

Huge Q&A About Google Ads (Episode 480)

2025-09-2140:01

How to Revive a Stale Campaign (Episode 479)

How to Revive a Stale Campaign (Episode 479)

2025-09-1532:43

How to Stop Spam and Bot Traffic & Leads (Episode 478)

How to Stop Spam and Bot Traffic & Leads (Episode 478)

2025-09-0131:09

Answering Your Questions About Google Ads (Episode 477)

Answering Your Questions About Google Ads (Episode 477)

2025-08-2535:32

The Right Way to Use Audiences (Episode 476)

The Right Way to Use Audiences (Episode 476)

2025-08-1833:02

When Automation Fails: Broad Match vs Manual Control in Google Ads (Episode 475)

When Automation Fails: Broad Match vs Manual Control in Google Ads (Episode 475)

2025-08-1134:39

Competitor Campaigns: When, Why, and How (Episode 474)

Competitor Campaigns: When, Why, and How (Episode 474)

2025-08-0434:13

How to Audit a Failing Google Ads Account (Episode 473)

How to Audit a Failing Google Ads Account (Episode 473)

2025-07-2830:47

Answering Questions from Listeners! (Episode 472)

Answering Questions from Listeners! (Episode 472)

2025-07-2132:35

Deep Dive: Successful E-Commerce Campaign Strategy (Episode 471)

Deep Dive: Successful E-Commerce Campaign Strategy (Episode 471)

2025-07-1437:34

Cookie Consent Explained from a Google Ads Perspective (Episode 470)

Cookie Consent Explained from a Google Ads Perspective (Episode 470)

2025-07-0727:54

loading
Google Play
Download from Google Play
Castbox
Download from App Store
usUnited States
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Should You Try Microsoft Ads? (Episode 486)

Should You Try Microsoft Ads? (Episode 486)

Chris Schaeffer, Certified Google Ads Specialist