What’s the best way to determine whether or not your business should engage on potentially controversial societal issues?

In this episode, Harvard Business School senior lecturer Hubert Joly explains how to create a process for decision-making around these issues, in collaboration with your board.

Joly wrote a case study based on his own time as chairman and CEO of electronics retailer Best Buy. When George Floyd was murdered in Minneapolis in 2020, just a few miles from their global headquarters, Joly led the organization through weeks of unrest and protests in their community and within the firm.

The episode also offers lessons from other organizations, like Nike, Disney, and Starbucks, whose leaders have spoken out on issues related to racism and LGBTQ rights.

Key episode topics include: leadership, business ethics, social movements, corporate social responsibility.

HBR On Leadership curates the best case studies and conversations with the world’s top business and management experts, to help you unlock the best in those around you. New episodes every week.

· Listen to the original Cold Call episode: Should Businesses Take a Stand on Societal Issues? (2024)

· Find more episodes of Cold Call

· Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org