Discoverill communication: copywriting tips & sales strategies for small businessesShould businesses skip out on Black Friday promos? And what to do instead!
Should businesses skip out on Black Friday promos? And what to do instead!

Should businesses skip out on Black Friday promos? And what to do instead!

Update: 2025-11-05
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Black Friday and Cyber Monday don't have to be a frantic scramble for your business. 

In this replay episode from Empire Secrets, Kim shares four strategic alternatives to the traditional Black Friday hustle - from building swipe files and generous unsubscribing to participating in Giving Tuesday and shopping smart for your business needs. 

Whether you're sitting this season out or jumping in, you'll discover how to align your marketing with your values, avoid training customers to wait for discounts, and create more spaciousness in your business during the most consumer-driven weekend of the year. 

Perfect timing as we enter the lucrative year-end selling season.

Get added to the notification list for the Sales Email Course by emailing hello@kimkiel.com.

Get Mariana Henninger's Instant YES Machine: http://brandmagnetic.com/yesmachine

Binge the Black Friday Cyber Monday Survival Guide Playlist: https://www.kimkiel.com/podcast-1/the-business-owners-black-friday-cyber-monday-survival-guide 

Text me a question or comment!

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Elevate your messaging, offers and sales inside Pivot to Premium - a 4-month incubator for women-led businesses.
Enroll now: www.kimkiel.com/pivot

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Should businesses skip out on Black Friday promos? And what to do instead!

Should businesses skip out on Black Friday promos? And what to do instead!