Sign with a Label or Stay Independent? Campaign Strategy & Management with Martha Cleary
Update: 2025-06-22
Description
We’re joined by Martha Cleary, a seasoned artist manager, strategist and founder of Glow, who’s helped shape the journeys of artists with Grammy-nominated album campaigns in her locker already.
We get into real pros and cons of going independent versus signing with a label, breaking down what actually moves the needle in a campaign - money, timing, or strategy? Martha shares insights on what works (and what doesn’t), the biggest mistakes artists make when running their own campaigns, and the key decisions that can make or break a release.
Find us at www.wellnicemusic.com
Instagram: @wellnicemusic @howdoimusic
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
