Simone Rocha returns to In Fashion for the second time. We catch up on everything that’s happened since we last saw her way back in 2012, fresh out of university and talent incubator Fashion East. Simone talks about building an independent label over the past 15 years, designing a collection for Jean Paul Gaultier and making Crocs beautiful.

Many women get married in Simone Rocha, there’s countless red carpet moments like Chloe Sevigny or Billie Eilish at the Met to Carrie Bradshaw, but it’s also a daily uniform and has a very devoted following of women, and men too, who wear it and are committed to it. Simone talks about her relationship with this community of women, and men, and why it continues to endure.

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