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Artists and creative entrepreneurs can easily feel overwhelmed by marketing advice. 

In this episode Delores sits down with Alayna Creative, a Pinterest and marketing strategist, to explore how you can simplify your marketing and harness Pinterest as a visual search engine. 

Alayna shares her journey from a finance day job to building her one‑woman creative agency, why she swears by cold pitching, and why focusing on a single goal (rather than doing all the things) will move your art business forward. 

You’ll discover how to choose keywords like a customer, how to use Pinterest boards strategically, and a simple 30‑day pin plan that won’t burn you out.

Key Takeaways

·         Marketing clarity – start with one clear goal (first sale, licensing deal, Etsy traffic) and let that drive your marketing actions.

·         Pinterest is a search engine – think like a customer and use keywords and Pinterest Trends to find what they’re looking for.

·         Boards made simple – create boards around your content categories and don’t stress about being perfect.

·         30‑day pin plan – create 10 URLs you want to promote, make three vertical graphics for each, and schedule one pin per day.

·         Metrics that matter – track impressions, saves, and outbound clicks monthly to see what’s working, then double down on it.

Tune in to hear Delores and Alayna’s honest chat about staying focused, finding joy in your marketing, and using Pinterest to quietly work in the background while you make art.

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