Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions. When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.

Watch the show on television by downloading the e360tv channel app to your Roku, LG or AmazonFireTV. You can also see it on YouTube.

Devin: What is your superpower?

Lisa: Refusing to give up.

Too many families face overwhelming challenges when trying to access life-saving benefits, often giving up before receiving the help they need. Lisa Marino, Founder and CEO of Dopple, has made it her mission to simplify the process.

Lisa’s personal experience navigating the welfare system while earning her MBA at Stanford inspired her to create Dopple. She explained, “We built for others what we did for ourselves to get our own family through.” Her platform connects families to an array of funding sources—government benefits, philanthropic programs, and contributions from friends and family—by streamlining the process into a simple, AI-driven solution.

In today’s episode, Lisa highlighted a staggering statistic: “40% of families eligible for SNAP are so overwhelmed by the application process that many just drop out.” She’s determined to eliminate this friction, helping families secure critical funding for essentials like childcare, diapers, and even college savings.

Lisa Marino will be pitching at the Superpowers for Good Live Pitch on September 29, 2025, at 5 PM ET! You’ll not only see her live but also get the chance to ask her questions directly in the private investor session afterward. Register here.

Dopple’s approach begins with a 12-month budget, encouraging families to think comprehensively about their needs. The platform then leverages AI to match families with available resources and funding opportunities. Lisa shared, “We’ve taken this budget that maybe started at $25,000 and start whacking away at it… shifting $20,000 plus from being out of pocket to the family to the village that wants to support them.”

Dopple’s innovative model also addresses the philanthropic side. By fractionalizing gifting, Dopple enables friends, family, and organizations to contribute directly to a family’s needs. Additionally, the company generates revenue through subscription-based kids’ clothing and essential products like diapers and formula.

Lisa’s commitment to making a difference extends beyond her platform’s services. Dopple is currently raising funds on Wefunder, inviting everyday individuals to invest in the company’s vision. Lisa explained, “I believe in being egalitarian… If we’re trying to help families fund the basics, we need to walk the walk.”

By tackling the bureaucratic hurdles that prevent families from accessing critical support, Lisa and Dopple are making an extraordinary impact. Learn more about their mission and investment opportunity at thedopple.com/invest.

tl;dr:

Lisa Marino, CEO of Dopple, shares her journey navigating welfare systems during her MBA at Stanford.

Dopple simplifies access to critical benefits, combining AI and a comprehensive family budgeting platform.

The platform connects families to funding sources, reducing out-of-pocket expenses by leveraging their community.

Lisa emphasizes Dopple’s egalitarian approach, inviting individuals to invest via a Wefunder campaign.

Her superpower, refusing to give up, drives her to tackle challenges with persistence and grit.

How to Develop Refusing to Give Up As a Superpower

Lisa Marino’s superpower is her unrelenting tenacity to overcome obstacles. She described it simply: “The hard part was sitting down and figuring it out.” Whether navigating complex welfare systems during her pregnancy or guiding her company through challenges, Lisa defines success as persistence. As she told her kids, “People who put on the big kid pants clean it up… and move forward.”

Lisa’s determination was tested during her time as CEO of Rocky. She inherited a company with a $400 million preference stack and declining revenue. Despite being advised against taking the role, she worked tirelessly to restructure the business, rebuild profitability, and grow through acquisitions. Years of difficult conversations and strategic moves eventually led to success—an exemplary display of perseverance.

Tips for Developing This Superpower:

Set Realistic Expectations: Focus on achieving small wins, even when faced with overwhelming challenges.

Embrace the Grind: Accept that progress takes time and effort, and remain committed to the vision.

Allow Yourself Breaks: Give yourself permission to recharge when needed, such as Lisa’s “quarterly pity party.”

Take Control: Address challenges proactively rather than waiting for them to escalate.

By following Lisa’s example and advice, you can make refusing to give up a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.

Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!

Guest Profile

Lisa Marino (she/her):

Founder and CEO, Dopple

About Dopple: Two thirds of all families live paycheck to paycheck yet billions of federal and philanthropic dollars earmarked for these families go unused each year. The system is opaque, inefficient, and requires an advanced degree to navigate. I know this because at one point, before I became a successful operator, I was forced to navigate it for my family.

Dopple is the platform to bring transparency and efficiency to the flow of funds in this market. We are the qualification engine and payment rails in the middle. Dopple launches in July in New Jersey, and I am looking for a famly foundation with an aligned vision to be a design and beta partner with us. Use of funds will be to cover needs such as diapers, childcare and tuition for mid to low income families in NJ.

Website: thedopple.com

Company Facebook Page: facebook.com/thedopple

Other URL: thedopple.com/invest

Biographical Information:

- First person in my immigrant Mexican family to go to college, which I paid for myself. BS Wharton, MBA Stanford GSB, MA Latin American Studies, Stanford.

- Reformed tech M&A banker and 3rd time entrepreneur who gets it done while a single mom.

- Bootstrapped my last company and sold it to McClatchy in January 2024.

- Designed with my daughter and then GC’d my home build during 2022-2023 in Big Sky, MT while simultaneously running a company. Every piece of trim in my house I stained myself.

- At 54, there’s still no friends on powder days.

Linkedin: linkedin.com/in/lisa-marino-b520545

Instagram Handle: @thedopple

Support Our Sponsors

Our generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today’s advertisers include FundingHope, Rancho Affordable Housing (Proactive), and Inner Space. Learn more about advertising with us here.

Max-Impact Members

The following Max-Impact Members provide valuable financial support:

Carol Fineagan, Independent Consultant | Hiten Sonpal, RISE Robotics | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Mark Grimes, Networked Enterprise Development | Matthew Mead, Hempitecture | Michael Pratt, Qnetic | Dr. Nicole Paulk, Siren Biotechnology | Paul Lovejoy, Stakeholder Enterprise | Pearl Wright, Global Changemaker | Ralf Mandt, Next Pitch | <a href="https://www.linkedin.com/in/scott-thorpe-a2504537/" ta