DiscoverNBR PodcastsSinead Boucher talks about Stuff: $1 buyout, TradeMe deal, future of NZ media
Sinead Boucher talks about Stuff: $1 buyout, TradeMe deal, future of NZ media

Sinead Boucher talks about Stuff: $1 buyout, TradeMe deal, future of NZ media

Update: 2025-10-13
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The New Zealand media landscape has changed dramatically but Stuff NZ has survived since CEO Sinead Boucher's $1 buyout. The business leader talks bringing in TradeMe, splitting the company in two, gifting 10% to staff , and whether there was a secret backer.


Feedback, story ideas, comments, all welcome – email simon@nbr.co.nz

Links to audio clips used here.



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Sinead Boucher talks about Stuff: $1 buyout, TradeMe deal, future of NZ media

Sinead Boucher talks about Stuff: $1 buyout, TradeMe deal, future of NZ media

NBR - National Business Review