Sip happens: How this Birmingham bar is pivoting their social media strategy to stay relevant in 2020
Description
Biomedical Neuroscience PhD Candidate turned bar owner, Rylie Hightower, reveals her motivation behind opening a space where educational and professional development is encouraged! Hear about how Rylie tackled the complicated world of social media marketing to pack the house and turn Lumbar into a Birmingham staple.
0:15 : Introduction of our guest: Rylie Hightower
0:50 : Rylie's background in social media and how she got involved with Lumbar.
5:05 : How Rylie has made the space effective as a collaborative environment, perfect for idea cultivation.
7:30 : Why Rylie has chosen to stay closed inside during COVID-19.
8:25 : How Rylie is utilizing social media marketing for Lumbar and how her strategy has shifted over the last couple years.
9:55 : Sticking to the basics on social to avoid confusion during lockdown.
11:30 : Rylie talks about paid advertising and the frequency of her posting.
14:10 : Rylie's take on the best approach to social media management.
16:19 : How Rylie handles photography for Lumbar.
18:45 : Tiktok and Lumbar: How Rylie wants to embrace the TikTok platform as an outlet for creative energy through marketing.
19:45 : Rylie's favorite social media platforms.
21:40 : Conclusion
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