Whether you're on a board or executive team, having a senior PR advisor by your side is a huge advantage when formulating business strategy, managing risk, working proactively to enhance reputation or tackling a crisis.

But what are the skills you should look for in that senior PR advisor?

In the conclusion of our two-part conversation with PR industry leader, Strahan Wallis of Wallis&Co, we talk about 5 essential skills and character traits the best PR advisors embody:

1. They are educated and trained in the communications professional and have proven experience in public relations.
2. They understand how reputation impacts your organisation's license to operate.
3. They are tuned into the wider environment - your industry, public perceptions, social trends, international impacts and more.
4. They are committed to ethical practice.
5. They are not driven by ego, are a good listener and willing to work on a team of skilled leaders to develop the best communications solution.