Small Business Focus: Why small businesses can’t afford to lose sight of their customers
Description
Stephen Grootes speaks to Liezel Jonkheid, Director and Founder of the Consumer Psychology Lab, about why many small businesses lose touch with their customers as they grow. Jonkheid explains how the daily grind of running a business often drowns out customer feedback - until warning signs like rising complaints, repeat sales, and stagnant growth start to appear. She unpacks how reconnecting with customers’ needs can reignite loyalty, improve performance, and sustain long-term success.
The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.
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