In this episode of Fund Ready, the focus was on affordable and effective marketing strategies for small businesses. The special guest facilitator, Birdia Chambers, founder of Epic Transformations, shares her expertise in empowering organizations and small businesses to build and strengthen their social media presence, increasing visibility, brand elevation, and business growth.

Birdia discusses various affordable strategies that entrepreneurs can consider, including leveraging social media platforms, collaborating with influencers, utilizing email marketing, and networking with other businesses. Birdia shares her personal experiences and success stories with implementing these affordable marketing strategies. 

The episode also emphasized the availability of discounted resources and tools that small business owners can take advantage of to enhance their marketing efforts. 

https://raisenewark.com/

https://www.gnec.org/programs-and-events/backstop-program/

https://buffer.com/

As a Community Development Financial Institution, we approach lending differently than traditional financial institutions. We do not just examine and make decisions based on credit scores but specialize in ways to help clients who may have difficulty accessing capital from traditional means. We assist entrepreneurs in growing economically stable businesses by helping them secure access to funds. Additionally, we provide the resources and know-how to close the racial funding gap to help make our clients bankable.