DiscoverThe Smarter Accountant PodcastSmarter In 5 Minutes: Your Brain Will Always Choose Easy—Unless You Plan for Hard
Smarter In 5 Minutes: Your Brain Will Always Choose Easy—Unless You Plan for Hard

Smarter In 5 Minutes: Your Brain Will Always Choose Easy—Unless You Plan for Hard

Update: 2025-09-29
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Ever notice how you end up doing small, easy tasks instead of the important ones?
It’s not procrastination—it’s brain wiring.

Your brain is built to conserve energy, so it automatically looks for the path of least resistance. That’s why email feels more tempting than starting a complex project.

But here’s the problem: when your brain keeps choosing easy, progress stalls and frustration builds.

In this week’s Smarter in 5 Minutes, I’m sharing why your brain defaults to easy—and how planning for hard in advance lets you finally follow through on the work that matters.

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Smarter In 5 Minutes: Your Brain Will Always Choose Easy—Unless You Plan for Hard

Smarter In 5 Minutes: Your Brain Will Always Choose Easy—Unless You Plan for Hard

Dawn Goldberg, CPA