Snapchat Partners with Perplexity for AI Search
Update: 2025-11-06
Description
Snapchats parent company, Snap, partners with Perplexity to integrate AI search engine into Snapchat, reaching over 940 million users. Perplexity pays Snap $400 million for this integration, with revenue expected to start in 2026. Snap reports a 10% revenue increase and narrowed loss in Q3 2025, with Snapchat Plus subscription service growing to 17 million users.
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