"Do you wash your legs in the shower?" Who cares! Move aside, weird internet controversy - we've got a different kind of hygiene to talk about. Data hygiene! For those who are new to the concept, learn the difference between dirty data and clean data, and find out why it's so important to maintain a healthy, clean database.

What can you do to establish a good data hygiene process? Plus, I mention a few solutions to look into if you're planning to enrich your lead data add new contacts to your database!