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SoFi targets bank deposits with consumer-facing AI

SoFi targets bank deposits with consumer-facing AI

Update: 2025-10-28
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The challenger bank in the third quarter launched Cash Coach, an AI-powered customer insights engine that helps consumers optimize earned interest in deposit accounts and minimize interest charges on credit cards. SoFi plans to roll out a "more comprehensive" SoFi Coach that incorporates all areas of financial services as part of its strategy to rival banks.
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SoFi targets bank deposits with consumer-facing AI

SoFi targets bank deposits with consumer-facing AI

Joey Pizzolato