SochCast Ep 2 - Customer Journey Maps - feat. Aatir Abdul Rauf
Update: 2022-10-11
Description
Abdul and Aatir discuss how easy it is for Product Managers to become immune to the little flaws in their product over time & tactics to overcome that. They unpack how company culture plays a part in the extent of product discovery that will be conducted. They also touch upon how Customer Journey Maps can help you identify weak links in your product & pursue innovative solutions.
About the guest
Aatir Abdul Rauf is the Director of Product Marketing at vFairs. He has 12+ years of experience in the Product Management world with contributions at Pakwheels, Yallamotor, Bayt.com, Talentera & now vFairs. He regularly writes on Product Management & Marketing topics on LinkedIn.
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