Our guest today is Babbette Jackson, aka Technically__Rose of YouTube and Instagram fame!

Babbette is in DLP and Insider threat analysis.  She has worked in places as far flung as Edward Jones, Juniper Networks, and Bank of America.  More importantly, Babbette is quite involved in the intersection of social media and community engagement.

How do we use social media to engage others across generations and to and encourage community participation?

Allan, Drew and Babbette discuss:

• We’ve been talking to others about how they arrived in and either struggled or flourished in Cyber.  What is your story?


• What inspired you to embrace social media as you have?  What kind of results are you seeing from this engagement?


• We’ve seen your content on LinkedIn and on Instagram, it’s very creative but also very relatable.  How do you decide what topics to cover, how to frame them for the right audience, come up with the structure of your messages, etc.?  How many times do you re-do them?


• You’ve mentioned social capital.  Tell us about that concept, how you build it, how and when you use it, etc.  


• What is something established leadership in the field should understand about dealing cross generationally that we often get wrong?

It is a wonderful show, and Babbette is a wonderful guest who is willing to share the insights behind her success.  Y'all be good now!