In this episode of the #GetSocialSmart Podcast, Katie Lance dives into why social media is rented ground and what it means for your business in 2025. Reflecting on the recent TikTok ban and reversal, Katie explores the ever-changing landscape of social media, the importance of privacy and data, and how to take control of your content strategy by focusing on what you own—your email list, website, and core content.

She also shares highlights from January, including actionable tips for organizing your content calendar, building pillar content, setting meaningful business goals, and starting the year strong with proven social media strategies.

Plus, Katie celebrates the success of this month’s Planning Masterclass and previews exciting upcoming events, like the Instagram Masterclass on February 24th and new Mastermind opportunities.

Whether you’re a real estate professional, entrepreneur, or marketer, this episode is packed with insights to help you navigate change, stay inspired, and build a business and life you love.

Key Takeaways:

• Why social media is rented ground and how to build stability.
• Organizing your content calendar for consistency in 2025.
• The power of pillar content for your marketing strategy.
• Setting actionable business goals to create momentum.
• Upcoming events to help you level up your strategy this year.

💡 Don’t forget to sign up for the Instagram Masterclass on February 24th and join the waitlist for our upcoming Mastermind event!

Tune in now to start 2025 with confidence and clarity! 🎧

Additional links and resources

• Instagram Masterclass: https://www.katielance.com/offers/SPRHT2aT/checkout (this class can be purchased separately and it's also part of your membership if you are an Academy member: https://www.katielance.com/academy
• How to plan your best year yet: https://www.youtube.com/watch?v=CN00SEF8cmw&t=1s
• Power of pillar content: https://www.youtube.com/shorts/h0pu1tVMWqE
• Navigating social media uncertainty: https://www.instagram.com/p/DFBeh1Iy7kx/?img_index=1
• Plan your best year ever: https://www.instagram.com/p/DE5icmXSHYC/?img_index=1