Social media posting: The value of posting content that lives on the social platform itself
Update: 2022-02-17
Description
Many companies write blog articles, then simply post on social media with links back to those articles. While this may serve to help drive traffic to your website, it doesn’t usually do a lot in the way of building awareness and actually driving consumption of that content. Be mindful of the mix of your posts in terms of back link kind of posts, versus posts that bring portions of those articles for users to consume directly on the platforms themselves. It makes the content really easy for people to consume, and increases the chances that they’re going to see it and read it.
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