Soft Shock: Music Execs Launch New Management Collective
Update: 2025-09-18
Description
Capitol Music Group's former power duo, Michelle Jubelirer and Arjun Pulijal, have launched Soft Shock, a management and media collective poised to disrupt the entertainment industry. Promising a fresh approach to artist support beyond traditional management, Soft Shock aims to empower talent across music, digital content, film, and brand partnerships. Industry insiders are watching closely to see which artists will join this innovative venture and how it will redefine creative strategy in the modern media landscape.
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