In order to fix congestion, we need to rethink how we present the cost of roadway usage. Welcome to City Talks, brought to you by Ford Motor Company. Each week join Andrew Winston, Speaker, Author of Net Positive and Adviser to Multinationals as he facilitates conversations with experts and leaders that are working through the needs and challenges our cities face today. Come along as we explore how to make both cities and transportation more human-centered and create service-oriented approaches to mobility. On today’s episode, Andrew speaks with Joe Cortright, Principal Economist of ‘Impresa,’ a Portland-based, city-focused consulting firm. Listen as Joe and Andrew address city congestion. Shared mobility and rethinking roadway costs may be the keys to alleviating the hassle of the morning commute. Joe shares with us the latest findings of his ‘Young and Restless’ reports on the movements of young people, what Ben and Jerry’s can teach us about congestion, and what he thinks our cities might look like 20 years into the future. 

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