You're sitting around waiting for your shot.

Someone else is losing sleep because they can't find you. They have a problem only you can solve. A gap only you can fill. But they don't know you exist yet.

My mother-in-law taught me this years ago and it changed everything about how I approach opportunity.

She didn't let me sit around hoping things would work out. She kicked my butt and told me the truth. Somebody needs what you have to offer right now. Your only job? Go find them.

Featured Story

I walked into my boss's office at the radio station and quit.

I'd been working production, making commercials in the back room. Not my thing. I knew podcasting was coming and I had to get out. He asked me how I could just walk away from security, benefits, vacation time. How could I be so sure something better was waiting?

I told him what my mother-in-law taught me.

Between that radio station and my house, about 15 miles, somebody was sitting in their office right then with a problem. They were saying, "If I could just find someone to fix this for me." They were losing sleep because they didn't know I existed. My job was to go find them.

Important Points

Someone right now needs exactly what you have to offer but they're stuck because they don't know you exist yet.

Waiting around hoping things work out is the opposite of understanding that people are actively looking for you to solve their problem.

Your job isn't to hope or pray for opportunity but to go find the people who need you and let them know you're here.

Memorable Quotes

"Somebody out there needs what you have to offer. They don't even know you exist. So get out there and let them know you exist."

"There is somebody right now in a business that has a problem. They're losing sleep because they don't know you exist."

"When I want to grow my business, I just reach out to find people who need me and boy, they're out there."

Scott's Three-Step Approach

Stop waiting for someone else to lift your dreams or hoping opportunity finds you while you sit at home.

Shift your mindset from "I hope this works out" to understanding that someone is actively looking for what you offer.

Go find the people who need you by getting out there, banging on doors, talking to people, and making yourself known.

Chapter Notes

1:09 - Survey results: you want mindset shifts not lists

2:29 - Movie theaters and roller rinks in the 70s

3:16 - Life gets in the way of fantasy dreams

5:15 - Mother-in-law's advice that changed everything

6:15 - Walking away from security at the radio station

7:46 - Simple concept: somebody needs what you have

Connect With Me

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