DiscoverStories Behind the DoorSometimes it’s not chasing the money that leads to the pot of gold.
Sometimes it’s not chasing the money that leads to the pot of gold.

Sometimes it’s not chasing the money that leads to the pot of gold.

Update: 2025-07-23
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Join me for a captivating discussion with Jacob Pandl, co-founder of NodaFI, a technology company revolutionizing facility operations in the self-storage sector.

Jacob shares his unique entrepreneurial path, tracing back to his roots in his family's German American restaurant business in Milwaukee. He recounts his pivotal experience as a software engineer at Zendesk where he honed his skills before taking the leap into entrepreneurship with NodaFI.

Discover the fascinating evolution of NodaFI, from a simple college project designed to report campus maintenance issues to a comprehensive platform now specifically tailored for self-storage. Jacob delves into the critical role technology plays in today's self-storage landscape, highlighting how the industry is ripe for innovation and discussing the impact of generational shifts on customer expectations.

We explore the competitive pressures driving technology adoption and Jacob's insights into the transformative power of AI, drawing parallels to past technological revolutions like the internet. Jacob also emphasizes the enduring importance of human connection and relationships in an increasingly automated world. Plus, hear about the strategic decision to bring industry expert Jesse Lamb on board and how her deep knowledge enhances NodaFI's offerings and strategic direction.

In this episode, we cover:

  • Jacob Pandl's journey from the restaurant industry to tech entrepreneurship.

  • The unexpected origins and evolution of NodaFI as a facility operations platform.

  • Lessons learned from Jacob's time as a software engineer at Zendesk.

  • The critical role of reducing friction in the customer experience within self-storage.

  • How generational shifts are driving the adoption of technology in the self-storage industry.

  • Jacob's perspective on the significant impact of AI on the future of self-storage and other industries.

  • The enduring value of human connection and networking in a tech-driven world.

  • The strategic decision to bring self-storage veteran Jesse Lamb onto the NodaFI team.

Connect with Thaddeus Campbell:

Connect with Jacob Pandl and NodaFI:

  • Website: https://www.nodafi.com

  • Email: jacob@NodaFI.com

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Sometimes it’s not chasing the money that leads to the pot of gold.

Sometimes it’s not chasing the money that leads to the pot of gold.

Thaddeus Campbell