Sonic and the Olympics: A Five Rings Partnership
Update: 2025-10-06
Description
Sonic goes for gold! Sega and the Olympics team up in a multi-year partnership called the Five Rings program, blending Sonic's playful vibe with Olympic values. Expect custom artwork, positive messages, and a full merchandise collection in 2026. Get ready for Sonic-themed Olympic content on NBC and Peacock, plus potential digital experiences, as the IOC aims to connect with fans of all ages through this exciting collaboration.
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