Diederik van Middelkoop is Executive Creative Director at Amp.Amsterdam (Amsterdam, New York and Mumbai), a music agency specializing in sonic branding, music production and music supervision with a great love for the innovative. 

Diederik has been a welcome speaker at many festivals, including Cannes Lions, Spikes Asia, Promax, LIA, and ADFEST, to name but a few. 

His clients have included The Olympic Committee, Google, Samsung, Nike, Adidas, Coca Cola, Heineken, Jet Airways, Qatar Airways, Audi, Mercedes, BMW, Axe, Johnnie Walker, Zespri and many more. In this conversation, we focus on some key concepts behind sonic branding and what they mean for designing AI Assistants. The key question in the age of voice, is how do your customers know it's you they are talking to. 

The conversation explores how brands can be recognizable and trustworthy as they seek to leverage the opportunities of voice interfaces.