700 Million Streams. No Label - Sons of the East

🎶 They tracked a stolen tour bus with AirTags.

🎤 They played their hearts out in front of Bill Murray.

🩲 And yes… they lost a full cube of fresh undies on tour.

Sons of the East didn’t blow up overnight.

They built their global cult following the hard way:

No major label.

No viral gimmick.

Just killer harmonies, soulful songs, and relentless touring.

Nic Johnston dropped in on Americana Curious to share the wild ride from Aussie backyard jams to 300M+ streams and sing-alongs across Europe and North America.

🎧 Hear the truth about:

Building a band that lasts (and still likes each other)

Turning heartbreak into healing songs

How they recorded their new album Sons live, raw, and totally unfiltered

This is what it looks like to stay indie and go global.

🔥 Listen in. Get curious. Fall in love with the music.

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