Sony Buys Majority Stake in Peanuts, Elevates Brand Value
Update: 2025-12-19
Description
Sony significantly boosts Peanuts ownership, acquiring 41% stake from WildBrain for $457M, bringing total shareholding to 80%. This move strengthens Sonys control over Charlie Brown, Snoopy, and other iconic characters, while the Schulz family retains 20%. Sony aims to leverage global network to elevate Peanuts brand value, with the comic strip reaching millions worldwide since 1950.
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