South Asian Gold: Tradition, Security, and Family Wealth
Update: 2025-10-08
Description
Why are South Asian women hoarding gold as prices skyrocket? Discover the cultural significance behind gold's enduring appeal as a symbol of tradition, family wealth, and financial security, especially for women. Learn how gold jewelry plays a vital role in weddings and is passed down through generations, and why families are holding onto their precious collections despite record prices, choosing to modernize heirlooms rather than sell.
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