Southern Comfort's Big Comfort: A Warm Group Hug for London's Christmas
Update: 2025-12-10
Description
The Big Comfort - a six-person Christmas jumper by Southern Comfort - is set to revolutionize Londons festive season. This oversized knit, featuring six neck holes and sleeves, is designed to keep groups warm and cozy while socializing outside pubs. Targeting students and young Londoners, its a nod to the British tradition of gathering outside pubs, even in cold weather. The jumper, available from December 3rd, promises to bring mates closer and add a distinctly British flair to holiday celebrations.
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