What is a social media campaign, anyway? Erin Murphy and Denise Miller of Firesteel explain and share examples of campaigns that have started conversations and sparked change.

At Firesteel, we experiment with a lot of new media tools as we advocate for an end to homelessness. The purpose of the Spark Change podcast is to share what we've learned, and to help other advocates use these tools. Visit http://firesteelwa.org/ to learn more and share your feedback.

This podcast uses the song "Drops of H20 (The Filtered Water Treatment)" by J.Lang (http://ccmixter.org/files/djlang59/37792) under a Creative Commons license.