Speaking the language of execs: it's not about CX
Update: 2021-04-19
Description
Are you speaking the language of your executives?
If you’ve been sending them a doc to explain your latest great idea, you’re not.
Because they speak in the language of spreadsheets.
In Episode 12 of the Human Insight #podcast, @Tamara Adlin discusses the importance of understanding your audience, especially when your audience are your executives. In this episode, you'll learn:
- Her seminal book, The Essential Persona Lifecycle: Your Guide to Building and Using Personas
- Her magic trick to achieving executive alignment
- Startups and the Catch 22 of the MVP
Follow our new show: Insights Unlocked
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