Special Encore Presentation: New Era of Marketing: Adaptive Customer Engagement
Update: 2015-01-21
Description
The buzz: Marketing.
The marketing campaign as we know it is dead. Innovative marketers are entering a new era of managing the adaptive customer engagement. But first, their organizations need clear insights into customers’ needs and desires, plus the ability to proactively adapt and react in real-time. Still stuck in old campaign mode? Learn the key components to hit the ground running.
The experts speak.
Liz Miller, CMO Council : “If you could kick the person in the pants responsible for most of your trouble, you wouldn't sit for a month” (Theodore Roosevelt).
Jeff Tanner, Baylor University: “The only sustainable competitive advantage is to learn faster than your competition” (Peter Senge).
Bernard Chung, SAP: ““If customer advocacy is the destination, customer engagement is the journey.”
Join us for New Era of Marketing: Adaptive Customer Engagement.
The marketing campaign as we know it is dead. Innovative marketers are entering a new era of managing the adaptive customer engagement. But first, their organizations need clear insights into customers’ needs and desires, plus the ability to proactively adapt and react in real-time. Still stuck in old campaign mode? Learn the key components to hit the ground running.
The experts speak.
Liz Miller, CMO Council : “If you could kick the person in the pants responsible for most of your trouble, you wouldn't sit for a month” (Theodore Roosevelt).
Jeff Tanner, Baylor University: “The only sustainable competitive advantage is to learn faster than your competition” (Peter Senge).
Bernard Chung, SAP: ““If customer advocacy is the destination, customer engagement is the journey.”
Join us for New Era of Marketing: Adaptive Customer Engagement.
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