Special Episode: Chris Bryant - APA
Description
In this episode of the PPTI Podcast, host Nick speaks with Chris Bryant, Executive Director of Bryant Research and Research Adviser for the Alternative Proteins Association in the UK. Together, they unpack evidence-based insights on alternative proteins and the broad benefits of reducing reliance on industrial animal agriculture – from environmental and ethical gains to public health improvements.
Chris addresses the growing impact of misinformation and industry influence on how consumers perceive food and nutrition, particularly the misuse of the term ultraprocessed. He notes that many plant-based alternatives actually offer lower calorie density, reduced saturated fat, higher fiber, and comparable protein quality to conventional meat – and that fortification can further enhance their nutritional value.
The conversation also explores the challenges of translating scientific evidence into effective policy, the importance of advocacy-driven research, and strategies for distinguishing independent science from industry-influenced narratives.
United States
