Spending With Purpose Ft. Adil Abbuthalha, Founder of Boycat
Description
In this episode, Mahdi interviews Adil Abbuthalha, the CEO and founder of Boycat, an ethical shopping platform that empowers consumers to make informed purchasing decisions aligned with their values. Adil shares the inspiration behind Boycat, emphasizing the need for collective economic power to drive social change. The conversation explores the certification process for ethical brands, the importance of education in consumer behavior, and the challenges of boycotting in a monopolized economy.
Chapters
00:00 Introduction to Boycat and Ethical Consumerism
01:21 The Genesis of Boycat: Empowering Consumers
05:00 Building a Global Movement for Ethical Consumption
06:23 Understanding the Certification Process
09:48 The Educational Aspect of Ethical Shopping
11:51 Changing Consumer Behavior Through Engagement
14:54 The Demand for Ethical Alternatives
17:10 The Challenges of Boycotting in a Monopolized Market
19:18 Launching New Products within Boycat
20:57 The Journey of an Entrepreneur
27:44 Navigating Challenges as a Founder